Our focus has, and continues to be, building a company that endures—both through the culture and people that we invest in as well as in the technology that we’re building. Companies are built by people and, now more than ever, people want to love what they do, who they do it with, and why they do it. By prioritizing our people, we’ve built a strong team that is helping marketers boldly innovate. We also have some exciting announcements in the near future as we continue to build a best-in-class platform with unparalleled data management capabilities and orchestration tools. Our unique approach is helping global brands transform their marketing programs, giving them the power to know everything about their customers to communicate with them in more powerful ways. And we’re just getting started.

Accelerating our growth

This Series C is led by NewSpring Capital and I couldn’t be more thrilled about partnering with NewSpring’s Growth Partner, Brian Kim.  Brian will be joining our board and he brings incredible expertise and insight as we enter this next phase of growth. NewSpring, along with ABS Capital join previous Cordial investors including High Alpha and Upfront Ventures and excel in partnering with high-growth companies to amplify their success. With this financing, Cordial continues on the path to becoming the leader in this category and reshaping what cross-channel engagement should be. Marketers have, for too long, been held back by limited technology and sub-par service approaches that have kept them from delivering the value to customers that they want to deliver. Cordial is changing what’s possible. 

Our purposeful and measured approach to enduring growth isn’t going to change as we advance our position as the best customer engagement partner available to brands. We intend to use this capital to:

• Continue our global expansion and further our goal of building the most data-driven customer engagement platform. 
• Launch new platform offerings including more robust cross-channel orchestration, additional first-party data solutions, and new platform enhancements that let us—and the companies we work with—deliver outsized results. 
• Further expand our team and strategic services model, investing in our best-in-class service offering that sets us apart from typical SaaS companies. 

Tenacious about our clients 

Creating client advocates has been and continues to be our North Star. We are honored to work with industry-leading brands like Eddie Bauer, REVOLVE, and Purple. Over the last year, we have added to our roster of clients with innovative companies like Virgin Voyages, JOANN, Boot Barn, and many, many more.

But it isn’t just who we have as clients that is a source of pride, it is the results we are able to drive for them. Our team celebrates with our clients when we move goalposts, for instance when:

• REVOLVE delivers a 256x return on ad spend by orchestrating email, SMS/MMS, and Mobile App 
• Eddie Bauer drives a 7% increase in average order value and an 18 point higher conversion rate, while saving $500K by minimizing their tech stack

These are the types of successes that fuel our team, partnering with incredible people at amazing brands to create deeper connections with their customers and deliver significant results to their organizations while helping them further their careers.

Our tenacity about our clients is also evident in the strength of our business and world-class customer retention metrics, especially among enterprise and mid-market companies. Our clients don’t just stay when they come to Cordial, but they grow significantly. We deliver increasing value to our clients over time. We are truly witnessing a shift as more and more brands recognize what’s possible with modern solutions like Cordial and shift away from legacy platforms. 

Guided by our vision, committed to our culture

I am extremely proud of the company and culture that we have built. My co-founders and I started Cordial with a goal of not only building a best-in-class platform for marketers, but we also aimed to build a company rooted in empathy and humanity. We founded Cordial to inspire more human connection and more thoughtful communication—between marketers and consumers, with our clients, and with our employees.    

Two of Cordial’s values are to “communicate better than the rest” and to “be cordial.” These values are the cornerstone of our culture, influencing how we connect as a team at Cordial and guiding how we deliver for our customers. As we have grown, our commitment to these values has only deepened.

We have grown our employee base nearly 2x over the last year and will continue to expand around the world, while maintaining a fierce focus on ensuring that we stay true to our core values which are so important to who we are as a company. 

Looking ahead 

We are so very excited about what the future holds as companies realize the full business impact of data-centric cross-channel orchestration. We’re grateful to our team, our partners, our investors, and our amazing clients who are on this journey with us as we work to build a different type of business and culture. We wouldn’t be Cordial without you. 

The post Our next chapter—and a new horizon in customer engagement appeared first on Cordial.

This week, Cordial was named a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q1 2022, receiving the highest scores possible in six criteria, including campaign orchestration, data integration, dynamic content, and product vision. We are certainly proud that Forrester has, in our opinion, recognized both the strengths of our offering, as well as our unique vision for what email marketing can and should be.

“Cordial’s culture and current offering are its strongest assets.”

–The Forrester Wave: Email Marketing Service Providers, Q1 2022

As I recently shared with Total Retail last month, email is, indeed, having a moment. Email remains a critical communication channel, especially when used in tandem with other channels including SMS and mobile push. But email marketers today need to be able to get more out of their marketing to connect with incredible precision and detail. Without the ability to incorporate dynamic content, contextual cues, and other business data, both brands and their customers miss out. 

Consumers expect better experiences with real-time insight into what they need. And the very nature of email has evolved with these changing expectations—as have marketing platforms. Next-generation platforms, like Cordial, were created to support the incredible amounts of data brands need in order to communicate with customers in the relevant, personal ways they expect.

“Cordial is the only platform we found that allows us to truly take advantage of all of our data. From our very first interaction with a user, we are able to send customized messages based on their interests… And as their interests shift, our messages shift with them – automatically.” – Lauren Purcell, Senior Marketing Manager at Ancient Nutrition

“Retailers that want a fresh approach to real-time triggers or event-based messaging will like Cordial on their vendor shortlist.”

—The Forrester Wave: Email Marketing Service Providers, Q1 2022

I believe we are also witnessing another changing of the guard with email marketing service providers. Many legacy email service providers (ESPs), such as Salesforce Marketing Cloud, Adobe, and Oracle’s Responsys, were not built to leverage the vast quantities of data available today—let alone in real time. Now, a new wave of cross-channel marketing technology providers allow brands to unlock their potential in new and exciting ways. Cordial, for example, is a marketing platform designed with core customer data platform capabilities that let marketers enhance, transform, and use their first- and zero-party data in real time to orchestrate complex customer journeys—something that other ESPs were simply not built for. Given the changing needs of marketers and what is now possible with data integration and advanced campaign orchestration, we expect all leading enterprise brands to shift away from legacy providers, if they haven’t already, and embrace the new wave of platforms that can better meet those needs.

“Incredible platform and incredible service…We are able to pull any data from our data warehouse to use for segmentation and personalization, something we weren’t able to do before.” – Ciera Bullock, Email and Automation Manager at Purple

Our vision has always been to build technology for brands to foster more authentic connections with their customers and to inspire more thoughtful communication overall. We are thrilled that we are being recognized for that vision, and for how we are bringing that vision to life. We are also honored to work with an incredible roster of clients who chose Cordial as their partner to help them take their email and cross-channel programs forward in bold ways—and we’re excited to work with more innovative brands as the market shifts toward data-first providers like Cordial. We could not be more energized to be leading the charge reimagining the email marketing landscape, and beyond. 

The post Leading the charge on reimagining email marketing appeared first on Cordial.

First, we expanded our elite roster of clients, adding incredible brands such as Buzzfeed, Virgin Voyages, L.L.Bean, Boot Barn, and Adore Me among many others. We often say that Cordial is for customer-obsessed brands and, increasingly, innovative marketers are turning to Cordial to modernize their cross-channel programs and create best-in-class customer experiences. Similarly, I am incredibly proud of the fact that we maintained a 96% client retention rate over the last year, due in large part to our incredible Client Success team who customize solutions for each client and partner with them to ensure they are creating the most valuable experiences for their businesses and customers.

Our dedication to our clients’ success is also reflected in the performance growth we have experienced over the last year. Accordingly, in 2021, we achieved year-over-year email growth of 51%, SMS / MMS growth of 434%, and mobile app growth of 466%. Our clients are seeing incredible returns from engaging in a unified cross-channel way and we are proud to partner with them to increasingly orchestrate revenue-driving experiences across all channels. 

We have also continued to innovate in bold ways over the last year, launching many enhancements to the Cordial platform throughout 2021. With the recent launch of Architect, Cordial clients now benefit from the ability to transform imported and exported data without an external tool or data platform, ultimately making data more powerful and creating new possibilities for custom modeling. The impact is incredible. Architect drives, on average, 2x higher revenue per message (RPM) across email, SMS/MMS, push notifications, mobile app, and other digital marketing channels, and 3x improvement in RPM for triggered marketing messages. Perhaps not surprisingly, we have seen a 553% growth in Architect usage, underscoring how valuable our clients find this new data management and modeling tool.  

Beyond our platform enhancements, Cordial also announced a landmark partner agreement with Amazon Web Services (AWS), becoming the first cross-channel marketing platform in the Digital Customer Experience category in the AWS Marketplace, expanding access and awareness in significant ways.

Cordial also continues to bring leading-edge thinking and insights to our clients. In September, we launched the first Cordial Cross-Channel Marketing Study, sharing fresh research and benchmarks that were featured in media ranging from Forbes to Nasdaq. We are also pleased to share that we have been included in Forrester’s Now Tech: email marketing vendors, Q4 2021, which provides an overview of 38 Email Marketing providers.

In thinking about the past year though it is the growth of the Cordial team that is most exciting to me. We grew the Cordial team nearly 50% in 2021 and expanded our executive team, adding industry veterans with subject matter expertise in the digital marketing and retail sectors, and impressive track records growing and scaling both start up and enterprise organizations. Former General Manager of Experian Cheetahmail, Rachel Bergman, became Cordial’s first chief revenue officer in May. Carrie Parker, with past experience scaling marketing operations at American Express, Kantar, and Valassis joined as senior vice president of marketing in September. And award-winning retail leader Emily Culp became the company’s first outside Board Member in October. 

Ultimately, I am honored to be leading this team and thrilled with how Cordial has grown and expanded in the last year—all the while enhancing our amazing culture, staying true to Cordial’s values, and remaining steadfast in our goal to create better experiences for our clients and their customers. The world’s most forward-thinking brands continue to validate our unique vision for the future of cross-channel marketing, and with tremendous tailwinds behind us and a host of innovations coming out in the months ahead, we are in a stronger position than ever to further accelerate our mission to help marketers send better messages.

While I am incredibly grateful to be able to reflect on these achievements and excited to kick off what will be another standout year in 2022, for now, I want to wish everyone in our network a wonderful—and very cordial—remainder of the holiday season and a happy new year.

Jeremy

The post Reflecting on an incredible year of growth appeared first on Cordial.

As a company founder and CEO, I know only too well how easy it is to fall victim to overwork myself, and to create a culture where long hours are seen as the norm. In the startup community, 60-70+ hour weeks are common for employees. 

The reason isn’t hard to find, at least for me: bringing an idea to life isn’t a job—it’s a lifestyle choice. If you let it, it can be all-consuming, with no shortage of people and problems to solve for, from investors who need to be kept in the loop to figuring out how to build both the company and the product that you’re there for.

But a key piece of building a company is to create a culture where employees feel safe, valued, and in control of their lives. At Cordial, I’ve made that a core part of our mission, and I have challenged and encouraged my team to make it a core part of their experience too.

Part of the focus stems directly from my own priorities in life. When it comes down to it, I have a very personal outlook and clearly defined boundaries: my wife comes first, my children second, and my business third. I can’t imagine any other way to approach my life, and I’m not prepared to ask my employees to make sacrifices in their lives that I wouldn’t make in my own.

The law of diminishing returns

There’s also a different kind of self-interest at play: even if I forced my team to work longer hours, there’s plenty of evidence to suggest that most of them wouldn’t actually wind up creating much in the way of extra value for Cordial. In fact, one 2013 Stanford study found that productivity drops so rapidly beyond 50 working hours in a given week that those who reported working 70 hours only produced as much work as those who did 55 — as clear an indication of the law of diminishing returns as you could hope to find.

Charting a different path

When we set out to build Cordial, my team and I placed a strong focus on ensuring quality of life for ourselves, and for our employees. Key to this approach is recognizing that long hours will happen—projects will inevitably crop up that require longer days and weekends. 

However, our intent when designing our culture was to do everything possible to mitigate those periods, and ensure that employees never feel overwhelmed by consistent long hours. Throughout the process, we have learned a lot about creating balance on an individual and company-wide level, and I wanted to share some of that to help other companies and founders who might be going through the same process.

Here are a few key ways that we put that into practice:

Unlimited PTO

As a concept, unlimited PTO has some serious detractors on both ends of the scale: it manages to get criticized both for being a token gesture that companies expect employees not to use, and for being open to potential abuse by employees who don’t want to work.

Put simply, neither of these extremes have been my experience since introducing the system at Cordial: we’re definitely at the end of the scale where employees need to be reminded to take time, but we consciously encourage every person in our organization to take at least two weeks of PTO in any given year.

Upfront communication

Part of the reason we have seen success with our initiatives—–including unlimited PTO—–is that we are very open and transparent with our employees and potential hires about what they are stepping into. By the time someone reaches the offer stage with us, they should have a clear understanding that we work incredibly hard at Cordial. However, the flip side is that, when it’s time to unplug, we want employees to do just that: no out-of-hours emailing, no vacations getting interrupted by Zoom meetings. That we want true balance for our employees to give their best and be their best inside and outside of work. But, we make it very clear that you’re signing up to work for a venture capital backed start-up with all of its travails, and we don’t gloss over the grit, hard work, and sometimes long hours that come along with working here.

Mitigating remote stress

There’s no doubt that the pandemic led to a spike in working hours across a number of industries, including tech. A recent study from SHRM found that 70 percent of professionals who began working from home during the pandemic reported working on the weekends, with 45 percent working more hours than they had in an office environment. A big driver of that spike in hours was more time being spent in video meetings, which is something that isn’t really returning to normal even as the business cycle has begun returning to normal.

At Cordial, we saw the impact on our culture through rising levels of stress, largely driven by isolation and the inability to connect with colleagues and resolve tensions as you would in a physical setting—by grabbing coffee or sitting down in a conference room to hash something out. 

One way we managed that was by introducing a tool called Donut during Covid to set up a 20-minute date with a colleague, with the stipulation to not talk about work.  We saw results almost immediately in terms of happiness and engagement. Colleagues got to know each other better, checked in on each other more often, and reduced their sense of isolation and lack of connection as a result.

Flexible hours

Cordial has always had a culture of flexible working hours.  We’ve long believed that employees should be trusted to get their work done during hours that largely work for them. As a growth stage company, we recognize the need to let people have as much control over their own hours as possible to enable them to be available for personal relationships and take care of their mental health. As we reopen, we have extended that approach to our office soft launch, with a “come and go as you want” policy for the first 2 months.  From there, we plan to officially open our offices in September with two high-energy days per week that we’ll encourage folks from our teams to come be a part of, but not requiring.  Our goal is to facilitate more connection amongst our teams, which is one of the key needs we’ve heard over the past many months.

People-centric culture

Overall, the key to reducing overwork at a company level, and mitigating workaholism among individuals, is to recognize that employees have needs that go beyond their paychecks and their professional identities—and to empower them to meet those needs however they see fit. From meditation classes and gym memberships to Zoom game nights and quarterly volunteer days, we’ve worked hard pre- and post- pandemic at Cordial to give our people the option to find balance and connection in their daily lives. 

We know that empowered employees are our most confident, healthiest, and best performing employees. At Cordial, we’ll continue to experiment with and implement practices and policies that enable every individual to fulfill their ambitious career goals, while also leading more broadly full and fulfilling lives to achieve that.

Jeremy Swift is the CEO and Founder of Cordial, a platform that empowers marketing teams to create personal relationships with every customer. The company’s vision is to build technology for teams to communicate cordially—delivering messages that are personal, relevant, and intelligent.

The post Putting employees in control: The Cordial approach to managing overwork appeared first on Cordial.

This year, Cordial was invited to participate in the 2020 Forrester Wave evaluation of Email Marketing Service Providers. We’ve been named a Strong Performer, and we couldn’t be more proud. We’re humbled that the Forrester report, in our opinion, recognizes our commitment to our clients, our values, and our name: 

“Cordial’s emotionally intelligent approach to marketing technology delivers against its name and brand promise to “send a better message.” A newcomer to this study, this vendor’s empathy, authenticity, customer obsession, and ownership mentality bring a fresh take into a vendor landscape weary of commoditized feature sets.” 

We set out to build Cordial to be both marketer-friendly and technologically future-proof. From the beginning, our clients put their trust in Cordial’s next-generation vision for email marketing that we believe is fully on display when Forrester states, “Cordial’s campaign orchestration is better than firms 100 times its size.” And we’re just getting started—we received the highest scores possible in the vision criterion, as well as 5 other criteria. 

We continue to see our clients’ trust in our technology and services translate into real results. “Cordial has driven triple-digit revenue growth in email automation. We’ve made more progress in email experience in 3 months than the previous 3 years on an enterprise level tool,” says Nick Schlegel, Marketing Director at Backcountry.com. 

Jennifer Fan, Senior Director of Retention at REVOLVE echoes that sentiment. “Since we began using Cordial, we have launched more than 200 [automated] campaigns,” she shares in our client success story. “Because of Cordial’s platform, we have been able to grow our messaging program exponentially, and significantly increase our revenue.” 

While email is by no means new, our next-gen technology is one of 5 vendors that “challenges incumbents’ data management speed and scale,” according to the Forrester report. Our vision has always been to build technology for teams to communicate cordially and authentically, so we’ll be the first to tell you: we’re excited to continue driving innovation in the email marketing landscape, and beyond (think self-service data transformations and cross-channel orchestrations).

If you’re interested in learning how Cordial can help you send a better message, connect with an expert today.

The post Empathy, authenticity, customer obsession, and ownership appeared first on Cordial.

First and foremost, we want to say thank you to our clients and partners for relying on Cordial to securely store and manage a wealth of business and customer data, and to seamlessly execute complex, revenue-generating programs across multiple communication channels. 

Whether you’re a Cordial client or you’re considering using Cordial to deliver personal, relevant, emotionally intelligent messages to your customers, we want to emphasize that we’ve always had processes in place to ensure uninterrupted security, infrastructure stability, product reliability, and quality of service for all of our clients—all while making a commitment to our most precious asset, our people. 

Our approach to remote work 

Simply put, we’ve always been digital-first, remote-friendly, and incredibly confident in our product stability, business practices, and teams. From the beginning, we’ve supported a “remote-first” approach to our workforce, and have built our processes around the distributed nature of our fully integrated global teams. As of this week, we have requested our entire workforce to begin working remotely in an effort to protect the health, safety, and well-being of our employees, families, and communities. From a product standpoint, there will be no impact on the speed, pace, and reliability with which we continue to drive innovation for you. You can count on our team’s availability as normal:

• Zoom meetings for face-to-face collaboration
• Slack messages and channels for agile communication
• Support tickets for any questions about the platform
• Email and text messages to keep business running as usual

Our plans for business continuity 

As a general business practice, we’ve implemented disaster recovery and business continuity procedures that we practice and audit annually. Our last business continuity training was completed in February 2020. In direct response to COVID-19, we have rescheduled Bespoke (our annual event for marketers and technologists) to September, requested our teams to work remotely, placed limitations on non-essential travel, and conducted organization-wide trainings on productivity tools including Zoom, Slack, and other critical programs to support remote work. 

Our commitment to clients and partners

We understand that the reliability of our service is crucial to your business, and we’re committed to ensuring continued and uninterrupted success with Cordial. We have consistently invested in secure architecture, routinely perform rigorous stress tests, and have implemented security and compliance policies to prepare our platform—and our clients—for high traffic, peak sends, and worst-case scenarios. We are confident that you will not see any impact to the Cordial platform, or how your marketing programs are functioning as a result of COVID-19. 

As Cordial directly supports communication between you and your customers, we realize our own communication is paramount. When it comes to our team, infrastructure, and operations, it’s business as usual—in unusual times. We’re all uncertain of the reach and impact of COVID-19, but we will continue delivering the same level of service to our clients and partners, and will continue communicating transparently and cordially.

The post Being Cordial through COVID-19 appeared first on Cordial.

We’re breaking out the bubbly to celebrate because we couldn’t be more proud to announce that we’ve been named one of San Diego’s 2018 Best Places to Work! Celebrating its 10th year, the annual award presented by the San Diego Business Journal and Best Companies Group salutes companies who make an outstanding effort to cultivate a positive and rewarding work environment. The award process consists of a two-part survey, completed by both the employer and the employees.

“Being named a best place to work in San Diego is meaningful on so many levels,” said Jeremy Swift, our co-founder and CEO. “When it comes down to it, all of our strengths rest upon a team of incredibly talented, hardworking and frankly, genuinely great people. Our unofficial motto is, ‘#becordial’ and that’s something everyone here takes to heart — and obviously is reflected in this huge honor.”

Here at Cordial, we’re passionate about building cutting-edge software that empowers marketers to be more creative and strategic. Recently named a Gartner “Cool Vendor in Multichannel Marketing”, and now one of San Diego’s best places to work, Cordial is striving to be the last messaging provider you will ever need.

Our goal is to help marketers leverage their data to create timely, personalized experiences for their customers across channels. Instead of relying multiple technologies and messaging providers, Cordial enables brands to simplify their processes by consolidating promotional, triggered, transactional, and lifecycle messaging to create unified brand experiences that make the customer the center of every interaction.

Since we wrote our first line of code three and a half years ago, we’ve seen tremendous growth in size and experience. We now have over 34 full-time employees and represent over 160 brands, and we have no plans of slowing down because we believe the best is yet to come!

Our work is guided by a strong set of four core values which we do our best to instill in everything we do:

1. Communicate better than the rest: We’re dedicated to honest, transparent, and frequent communication among ourselves, our clients and our partners.
2. We’re owners and we act like it: We take initiative, act with urgency, and are accountable for results.
3. Tenacious about the client & the problems we solve for them: We all share in the responsibility to serve our clients.Their success truly is our success, and we act like it!
4. Always be cordial: Cordial isn’t just the name of our company, it’s our ethos. It embodies the spirit of servant leadership, creating amazing brand experiences, and sustaining relationships based on trust. #becordial.

If you want to #becordial too, and help us build awesome stuff, join us in our sunny San Diego office and help us develop the last messaging platform the market will ever need.

Until then, in the words of Ron Burgundy, “You stay classy, San Diego.”

The post Cordial named one of San Diego’s 2018 Best Places To Work appeared first on Cordial.

Our sights were set much higher than just building another email platform. Email remains the communication backbone for most brands, but there was a fundamental shift taking place within the market, ushered in by always-connected tech-savvy consumers who expect immediate gratification across channels. Most legacy marketing clouds like Oracle, Adobe, IBM and Salesforce, simply weren’t built to react this quickly, or to process the massive amount of real-time customer data required to create timely, personalized experiences. Cordial was built with this new customer in mind and architected to empower marketers to do what they do best, create amazing customer experiences.

We view Cordial as a “next-generation” platform because we actually helped build one of the first email platforms back in 2000. Frankly, these older “first-gen” platforms were built for a different time, a different customer, and different needs. They have innovated through acquisition resulting in a patchwork of different technologies that don’t fully integrate and require marketers to rely on a host of other SaaS solutions to fill the many gaps. In short, our past experience has given us keen insight into what simply was not working any longer, which gave us a really good place to start.

Cordial has evolved a great deal since we wrote our first line of code back in 2014 because as a leader in the channel, we recognize the need to continually evolve and challenge our “status quo.” From the beginning, we architected the platform to be completely open and flexible so we could easily add new channels and adapt to shifting market demands.

We chose the name Cordial strategically and purposefully. As veterans of the email space, our founding team experienced first-hand how frustrating it could be to work with legacy providers. We wanted our name to embody how we viewed our contribution to the market; not just a better way to communicate with customers, but a better way of doing business, one built on transparency, communication, and trust. We didn’t realize however that our name would come to completely define our company and our values. “Cordial” elicits a response and an expectation from our clients, and has created a culture of accountability and authenticity that our clients, in turn, pass on to their customers.

Today is an exciting marker on this journey to create “Cordial” experiences. We’re announcing a $15M Series B investment into the business. I can tell you that in today’s climate, raising capital can sometimes feel like “everyone’s doing it,” and that our worth as a company (and in some cases individuals) is based solely on how much money we raise. I can tell you, we look at this very differently. I’m a big believer in being a good steward, and that it’s ultimately about deploying wisdom – not simply capital – that wins.  And by “win,” I mean the customer wins, because that’s what we’re focused on: relentlessly building a joyful experience through our platform, and a team of people, that our clients will love.

The new round is being led by PeakSpan Capital and joined by our previous partners at Upfront Ventures and High Alpha. Phil Dur, managing partner, will also be joining our board.  I couldn’t be more thrilled about Phil, Matt, and their entire team who will be supporting us in this next phase of growth. Their group is fully aligned with us around what it means to build great software and develop great people. They get what it means to #becordial.

Where do we go from here?

We’ve done a lot in an incredibly short period of time. More than 75% of our customers have come from the big 4 marketing clouds to date and we’re not stopping there. First and foremost, we’re going to invest in our people – expanding our teams, further developing our skill set, and evolving our company culture. Our people are our #1 asset and I believe, with that focus, they will treat our clients the same way. Do unto others, right?

We’ve heavily invested in our product since Day 1 and we’re going to continue, now more than ever. We’ll be launching 1 new messaging channel each quarter, including mobile, browser notifications, web forms, and IoT connected devices, and further extending our data management capabilities, which are setting a new standard for messaging platforms. In addition, we’ll be working to thoughtfully leverage machine-learning capabilities across our platform, building out use cases that help marketers move faster and more efficiently. And finally, we’ll always have user experience in mind – both for the marketer and the developer.

I’ll wrap up with the most sincere thank you to our 160+ clients. It has been our absolute pleasure to be a part of your growth and work with you to create amazing experiences for your customers. Some of you placed a bet on us 3.5 years ago, and some, like 1-800-Contacts, MeUndies, and many others are just getting started!  We can’t wait to see how you use Cordial and challenge us to continue pushing the envelope in the years to come.

Finally, and most importantly, a big thank you to the entire Cordial Team. I’m honored to be a part of this journey with each of you. Building a company is the hardest and most rewarding experience, all at the same time.

#becordial

Jeremy Swift

The post Onward and upward: A note from Jeremy Swift, Cordial CEO, on our Series B funding appeared first on Cordial.