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SAN DIEGO — April 18, 2023 — Today Cordial is releasing the results of an independent Total Economic Impact (TEI) study, which found that investing in the cross-channel marketing and data management platform transformed an composite organization’s approach to marketing with a total benefit of $8.79 million over three years and payback in less than six months. 

Cordial commissioned Forrester Consulting to conduct a TEI study based on a composite organization of clients to examine the potential return on investment for enterprise businesses moving to Cordial. The study found Cordial not only eased the pain of managing multiple solutions but also enabled marketers to be more productive and effective in orchestrating messaging campaigns for high levels of customer engagement. The TEI study’s quantitative findings include:

• Increased revenue from email, SMS and mobile app marketing valued at $5 million.

• Reduced costs from retiring prior solutions valued at $1.7 million. 

• Improved efficiencies from automating customer service valued at $980,400.

• Cost savings preparing data for decision-making valued at $626,400.

• Reduced time producing campaigns valued at $365,800. 

• Cost savings creating customer segments valued at $101,600.

Additionally, the Forrester study determined that organizations became more customer insights-driven, had higher confidence in their data, saw greater data flexibility, increased agility in launching new campaigns, and received a higher level of support from Cordial’s client experience team. 

“Anyone can say their solution drives revenue growth and cuts costs. But as organizations feel the strain of continued economic uncertainty, results are everything,” said Jeremy Swift, CEO and co-founder of Cordial. “We believe the findings of this TEI study are testaments to Cordial’s winning combination of a best-in-class platform and exceptional people. By forming a true partnership with brands, such as Orveon Global, we solve their unique pain points to make every moment of their marketing more valuable to the bottom line.”  

Orveon, a collective of iconic brands that include bareMinerals, Buxom and Laura Mercier, chose Cordial to modernize its legacy systems and accelerate brand growth. Since joining Cordial, Orveon upleveled its personalized marketing strategies and customer engagement, reducing marketing costs by 15% and driving an increase in revenue from behavior-based automations. 

“Implementing Cordial has streamlined our marketing operations and provided a single source of truth for customer data, improving how we unify data, segment customers and execute across global markets,” said Salima Popatia, Chief Digital Officer at Orveon. “Cordial’s platform provides us with the agility and speed to drive customer-first campaigns globally, creating better customer engagement and fueling our growth. The business value of Cordial within our organization will only grow as our partnership continues.”

For more information about the Total Economic Impact study, download the complete study here. Visit cordial.com to learn more about the cross-channel marketing leader.

About Cordial 

Cordial is a cross-channel marketing platform built to help marketers create unique and unified customer experiences across all channels. Using unlimited data and advanced messaging capabilities, Cordial helps brands communicate with customers in highly personalized ways across email, SMS, mobile app, and more. Founded in San Diego, CA, Cordial was created with the belief that marketing should be more thoughtful and that brands deserve a better experience working with technology partners. Today, brands like Revolve, Backcountry, and Purple rely on Cordial to drive revenue growth by sending a better message. Connect with us at www.cordial.com.

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Today we’re announcing our placement as a Strong Performer in Forrester Research’s “The Forrester Wave: Email Marketing Service Providers, Q1 2022” report. Cordial was evaluated against 24 criteria in three high-level categories: Current Offering, Strategy, and Market Presence. 

Cordial received the highest possible scores in the evaluation in the criteria across product vision, content management, campaign orchestration, dynamic content, and data integration. According to the report, “This vendor’s passionate claim – ‘We build technology to help brands send a better message’ – aligns authentically with its culture and values.” We offer an innovative approach to assisting marketers with personalization and creativity, saving time, and utilizing customer data to its fullest potential in real-time.

“All B2C marketers want to better their customer engagement strategies,” said Chief Operating Officer at Cordial, Benjamin Dorr. “First-party data is critical to growing lifetime value through ongoing communication and relationship-building. Our platform helps brands truly personalize their marketing at scale, in real-time, and across channels, and we are pleased to see, in our opinion, the results of our efforts rewarded in this report.”

The report cites, “Cordial’s culture and current offering are its strongest assets,” and, “Retailers that want a fresh approach to real-time triggers or event-based messaging will like Cordial on their vendor shortlist.” We believe this further indicates its strength as a leader in email marketing and the valuable services it offers. 

Agile marketers at companies including Boot Barn, Revolve, and Forbes trust Cordial to accelerate customer engagement and provide a fresh approach to messaging and real-time data.

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