Leading retail data platform provider SoundCommerce today announced a new partnership with Cordial, the marketing platform that powers billions of high-conversion email, SMS, and mobile app messages based on data. PacSun is the first consumer brand to take advantage of the new partnership, launching on Cordial with SoundCommerce data in less than 90 days.

By leveraging SoundCommerce’s actionable data insights alongside Cordial’s personalized messaging solutions, retail brands can now provide real-time, data-driven interactions that foster customer loyalty and maximize revenue opportunities. The collaboration seamlessly integrates SoundCommerce’s intelligent data pipeline, retail data models and business intelligence insights with Cordial’s dynamic customer engagement capabilities, empowering brands and retailers to optimize operations and deliver exceptional experiences across all customer touchpoints. 

The new partnership directly enables PacSun CIO-CDO Shirley Gao’s data enablement vision for the lifestyle brand.

“Ensuring an exceptional unified commerce experience across brick-and-mortar stores, eCommerce, and Social Commerce channels is essential for serving our valued customers,” said Gao. “The collaborative efforts of SoundCommerce and Cordial align with PacSun’s technology strategy, promising to unlock extraordinary potential and deliver exceptional customer experiences.”

SoundCommerce gives omnichannel brands the edge by making retail data useful and actionable across marketing, merchandising, and operations. The platform enables brands to easily ingest and transform data from SaaS and on-premise software applications, streaming data in cloud data warehouses like Snowflake and Google BigQuery. Building on SoundCommerce modeled data, Cordial segmentation dictionaries support easy audience building and multi-channel automation programs. Leveraging SoundCommerce data and models within Cordial, retailers can trigger orchestrations and build targeted messaging campaigns and curated product recommendations customized to each individual shopper.

“The SoundCommerce-Cordial partnership makes it easy for brands to activate rich SoundCommerce data to target and engage shoppers — through higher performing campaigns and better onsite shopper experiences,” said SoundCommerce Founder and CEO Eric Best. “At SoundCommerce, we productize data infrastructure and engineering to make it faster and easier for brands to focus on those marketing and sales channels, products and merchandising offers, and shoppers and segments that drive profitable growth.”

“Brands are looking to move faster and work smarter to unlock amazing customer experiences,” said Jeremy Swift, Co-Founder and CEO of Cordial. “Cordial’s partnership with SoundCommerce removes technical barriers across the retail organization to enable better, faster business insights and marketing activation. Brands must be able to trust their data to create timely, personalized customer journeys. Cordial’s AI equips ambitious brands with the tools they need to not just meet but exceed customer expectations, driving revenue growth and cementing their position as industry leaders.”

Retail brands can activate SoundCommerce retail data within Cordial starting today. Learn more about the integrated solution and discuss with the team here.

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SAN DIEGO — January 24, 2023 — Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, announced that it has partnered with Snowflake, the Data Cloud company, to list its data offering on Snowflake Marketplace. The new offering will allow joint customers to unify their data and unlock its potential by making it available across their entire business ecosystem.

Modern marketing requires agility, speed, and real-time data. Cordial and Snowflake are working together to give joint customers seamless access to rich customer data, enabling them to analyze engagement trends, monitor consumer behaviors, gauge performance, and unlock new insights about metrics driving their business forward. Additionally, data access can be extended bi-directionally, allowing customers to easily query and leverage data from Snowflake in the Cordial platform for improved message personalization and campaign outcomes. 

“Now more than ever, marketers and technology teams are looking to move faster together. Cordial and Snowflake are removing the barriers for these teams to move fast, trust their data, and iterate quickly in marketing with a customer-led approach,” said Jeremy Swift, CEO and co-founder of Cordial. “This integration makes traditional sharing methods obsolete, eliminating the need to move or copy data, rebuild schemas or manage data pipelines with traditional extract, transfer and load (ETL) solutions, which are costly and labor intensive. This means marketers can spend more time activating their data rather than managing it.”

Cordial’s robust data architecture collects and uses dynamic data sets, including contact attributes, cart items, product catalogs, purchase activity, and digital behaviors. Joint customers can now leverage Snowflake’s data engineering, storage, sharing, and governance, to have unparalleled access and security to this powerful data across their entire team with turn-key setup and maintenance.

“Our partnership with Cordial will enable our joint customers to benefit from real-time, first-party data that has proved invaluable for marketers today,” said Kieran Kennedy, Head of Snowflake Marketplace. “We look forward to seeing this new offering reach more of our customers, helping them to continue maximizing their use of Snowflake’s Data Cloud.”

Additional benefits that differentiate the Cordial and Snowflake integration include:

• Immediate access to rich customer data refreshed multiple times per day.
• Increased flexibility by offering standard or custom secure views of shared data based on specific needs.
• Improved access to retroactive customer data when a secure share is provisioned.

“Cordial’s Snowflake Marketplace offering has given us a more seamless way of accessing and analyzing our data. Sharing data that used to take hours, now only takes a few minutes to complete,” said Hyrum Ward, Manager of Data Engineering at Purple. “All our valuable first-party data from Cordial is now instantly available and queryable alongside our hundreds of other data sources in Snowflake, so we can easily marry up a variety of data points to gain new insights about our business.”

For more information on Cordial’s integration with Snowflake Collaboration Technology, visit www.cordial.com/partners/snowflake/. 

Snowflake Marketplace is powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allowing companies to find, try, and buy the data and applications needed to innovate for their business. Snowflake Marketplace simplifies discovery, access, and the commercialization of data and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. Learn more about Snowflake Marketplace and how to find, try, and buy the data, data services, and applications needed to innovate for your business.

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AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value.

Consumer needs and expectations are evolving. They aren’t tuning in to the same cyclical outbound messages from brands or buying in the same ways they once did. Instead, 81% of buyers want relevant communication from brands, and 70% of consumers would be willing to share more information with brands if they knew it would be used to improve their shopping experience. Cordial is working with AWS to allow marketing teams to easily access and activate first- and zero-party data to engage customers in highly personalized ways across email, short messaging service (SMS), mobile app, and other channels. 

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area like Cordial.

Cordial’s support for AWS for Advertising & Marketing initiative offers Cordial customers enhanced access to real-time customer data activation from anywhere in their technology stack, empowering marketers to create and deliver tailored, timely messages to consumers.

One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third-party data or tools for bette managing first-party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN)members, including Cordial.

“The timing is ripe for marketers to be more intentional and strategic with the data and tools they use to understand and meet the needs of consumers,” said Jeremy Swift, CEO and co-founder of Cordial. “The combined use of AWS and Cordial equips marketers with an added layer of support to reimagine workflows, empowering them to deliver personalized experiences and innovate marketing efforts for the end-consumer.”

As marketers scale operations, Cordial is committed to further developing a comprehensive platform that helps clients increase revenue by using behavioral data, additional triggered messages, and new channels. Customers can use Cordial with AWS here.

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SAN DIEGO — August 9, 2022 —  Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, launches a new bi-directional integration expansion with strategic data partners Amperity, mParticle, and Segment.

Cordial’s platform facilitates seamless integration with numerous data partners and empowers marketers to get the most out of their data. With the enhanced integrations, Cordial helps brands streamline their real-time data, driving greater access to first-party customer insights and offers a rich, personalized and unified experience across communication channels by:

• Transferring cross-channel engagement data from Cordial to customer data platforms (CDPs).
• Ingesting contact, behavioral, and ecommerce event data from CDPs into Cordial. 
• Integrating with data partners for audience segments and/or profile enrichment.

“Data powers our clients’ performance and accelerates how they innovate and grow their businesses,” says Rachel Bergman, CRO of Cordial. “These seamless integrations were developed with best-in-class data and analytics partners, to better serve our clients, enhance their customers’ experiences and deliver on our client’s overarching marketing goals.”

With Cordial’s powerful data management and activation capabilities, Cordial clients can easily use all of their real-time data from these expanded integrations to improve their marketing communications. These integrations give Cordial clients access to: 

• Unlimited data to fuel richer engagement: Data provides the foundation for personalized communication and fuels the platform’s performance. The Cordial platform uses unlimited amounts of data to engage with customers on a 1:1 level.
• Flexibility to fuel growth and innovation: With flexible data portability, both in and out of Cordial, the integrations of Amperity, mParticle, and Segment enable Cordial to coexist with best-of-breed technologies and scale as enterprises grow. 
• Strategic focus to drive efficiency: Cordial allows marketers to use all their data in real-time to build compelling messaging, faster, and create more meaningful engagement across email, SMS and MMS and mobile apps. 

This expansion comes on the heels of Cordial’s $50 million in Series C funding, helping transform customer engagement. Agile marketers at companies including Virgin Voyages, TOMS, and Eddie Bauer trust Cordial to accelerate customer engagement and provide a fresh approach to messaging and real-time data. For more information on these new integrations, visit www.cordial.com. 

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