Leading retail data platform provider SoundCommerce today announced a new partnership with Cordial, the marketing platform that powers billions of high-conversion email, SMS, and mobile app messages based on data. PacSun is the first consumer brand to take advantage of the new partnership, launching on Cordial with SoundCommerce data in less than 90 days.

By leveraging SoundCommerce’s actionable data insights alongside Cordial’s personalized messaging solutions, retail brands can now provide real-time, data-driven interactions that foster customer loyalty and maximize revenue opportunities. The collaboration seamlessly integrates SoundCommerce’s intelligent data pipeline, retail data models and business intelligence insights with Cordial’s dynamic customer engagement capabilities, empowering brands and retailers to optimize operations and deliver exceptional experiences across all customer touchpoints. 

The new partnership directly enables PacSun CIO-CDO Shirley Gao’s data enablement vision for the lifestyle brand.

“Ensuring an exceptional unified commerce experience across brick-and-mortar stores, eCommerce, and Social Commerce channels is essential for serving our valued customers,” said Gao. “The collaborative efforts of SoundCommerce and Cordial align with PacSun’s technology strategy, promising to unlock extraordinary potential and deliver exceptional customer experiences.”

SoundCommerce gives omnichannel brands the edge by making retail data useful and actionable across marketing, merchandising, and operations. The platform enables brands to easily ingest and transform data from SaaS and on-premise software applications, streaming data in cloud data warehouses like Snowflake and Google BigQuery. Building on SoundCommerce modeled data, Cordial segmentation dictionaries support easy audience building and multi-channel automation programs. Leveraging SoundCommerce data and models within Cordial, retailers can trigger orchestrations and build targeted messaging campaigns and curated product recommendations customized to each individual shopper.

“The SoundCommerce-Cordial partnership makes it easy for brands to activate rich SoundCommerce data to target and engage shoppers — through higher performing campaigns and better onsite shopper experiences,” said SoundCommerce Founder and CEO Eric Best. “At SoundCommerce, we productize data infrastructure and engineering to make it faster and easier for brands to focus on those marketing and sales channels, products and merchandising offers, and shoppers and segments that drive profitable growth.”

“Brands are looking to move faster and work smarter to unlock amazing customer experiences,” said Jeremy Swift, Co-Founder and CEO of Cordial. “Cordial’s partnership with SoundCommerce removes technical barriers across the retail organization to enable better, faster business insights and marketing activation. Brands must be able to trust their data to create timely, personalized customer journeys. Cordial’s AI equips ambitious brands with the tools they need to not just meet but exceed customer expectations, driving revenue growth and cementing their position as industry leaders.”

Retail brands can activate SoundCommerce retail data within Cordial starting today. Learn more about the integrated solution and discuss with the team here.

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SAN DIEGO — January 24, 2023 — Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, announced that it has partnered with Snowflake, the Data Cloud company, to list its data offering on Snowflake Marketplace. The new offering will allow joint customers to unify their data and unlock its potential by making it available across their entire business ecosystem.

Modern marketing requires agility, speed, and real-time data. Cordial and Snowflake are working together to give joint customers seamless access to rich customer data, enabling them to analyze engagement trends, monitor consumer behaviors, gauge performance, and unlock new insights about metrics driving their business forward. Additionally, data access can be extended bi-directionally, allowing customers to easily query and leverage data from Snowflake in the Cordial platform for improved message personalization and campaign outcomes. 

“Now more than ever, marketers and technology teams are looking to move faster together. Cordial and Snowflake are removing the barriers for these teams to move fast, trust their data, and iterate quickly in marketing with a customer-led approach,” said Jeremy Swift, CEO and co-founder of Cordial. “This integration makes traditional sharing methods obsolete, eliminating the need to move or copy data, rebuild schemas or manage data pipelines with traditional extract, transfer and load (ETL) solutions, which are costly and labor intensive. This means marketers can spend more time activating their data rather than managing it.”

Cordial’s robust data architecture collects and uses dynamic data sets, including contact attributes, cart items, product catalogs, purchase activity, and digital behaviors. Joint customers can now leverage Snowflake’s data engineering, storage, sharing, and governance, to have unparalleled access and security to this powerful data across their entire team with turn-key setup and maintenance.

“Our partnership with Cordial will enable our joint customers to benefit from real-time, first-party data that has proved invaluable for marketers today,” said Kieran Kennedy, Head of Snowflake Marketplace. “We look forward to seeing this new offering reach more of our customers, helping them to continue maximizing their use of Snowflake’s Data Cloud.”

Additional benefits that differentiate the Cordial and Snowflake integration include:

• Immediate access to rich customer data refreshed multiple times per day.
• Increased flexibility by offering standard or custom secure views of shared data based on specific needs.
• Improved access to retroactive customer data when a secure share is provisioned.

“Cordial’s Snowflake Marketplace offering has given us a more seamless way of accessing and analyzing our data. Sharing data that used to take hours, now only takes a few minutes to complete,” said Hyrum Ward, Manager of Data Engineering at Purple. “All our valuable first-party data from Cordial is now instantly available and queryable alongside our hundreds of other data sources in Snowflake, so we can easily marry up a variety of data points to gain new insights about our business.”

For more information on Cordial’s integration with Snowflake Collaboration Technology, visit www.cordial.com/partners/snowflake/. 

Snowflake Marketplace is powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allowing companies to find, try, and buy the data and applications needed to innovate for their business. Snowflake Marketplace simplifies discovery, access, and the commercialization of data and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. Learn more about Snowflake Marketplace and how to find, try, and buy the data, data services, and applications needed to innovate for your business.

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