SAN DIEGO — May 8, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.

• Learn more about Cordial’s spring product release at cordial.com/new-releases

As marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial’s latest releases directly address these pain points. With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation. Cordial’s new offerings bridge this gap.

“At Cordial, we understand the challenges of harmonizing innovation with operational realities,” said Matt Howland, chief product and engineering officer at Cordial. “Cordial’s latest releases offer unparalleled understanding through AI-driven actionable understanding, customer behavior predictions, and A More Human UX. The strategies and efficiencies in today’s Product Showcase demonstrate how Cordial’s industry-leading vision translates into tangible results for our clients.”

Cordial’s Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:

• Universal Connector: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.
• Programs: Maximize marketing performance by aligning strategies with core business KPIs in a repeatable, measurable way.
• Send Time Optimization: Boost engagement by delivering messages when customers are most receptive based on historical behaviors.  
• Category Propensity: Predict customers’ favored product categories to fuel targeted recommendations and offerings.
• Message Analysis: Gain AI-powered insights to further understand the message through automated modeling and labeling.
• Natural Language Audience Builder: Build precise audience segments using conversational language queries.

“The marketing world is shifting gears. Legacy providers are offering tools that hold marketers back, but we see limitless potential at Cordial — reflected in our rapid AI innovation and client success,” said Jeremy Swift, CEO and co-founder of Cordial. “We’ve built a future-proof platform that seamlessly integrates with the tools marketers love and replaces the ones they don’t. Cordial is leading the charge to help brands build genuine customer connections and drive significant growth.”

In March, Cordial released its roadmap for leveraging AI to drive a deeper understanding for brands. This strategic framework centers on three pillars: understanding the customer, understanding the message and understanding marketers. Cordial’s AI powers human understanding at scale, with a backbone of Cordial’s rich, flexible data platform to help marketers execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions.

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SAN DIEGO — Sept. 7, 2023 — Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, announces  Cordial AI, a new set of tools providing marketers with generative, predictive and prescriptive artificial intelligence capabilities. Cordial’s announcement marks the start of a series of groundbreaking AI innovations, each designed to drive outcomes and efficiencies for marketers.

Harnessing the power of Cordial AI means brands can automate routine tasks and capitalize on AI-driven insights for sharper and more strategic decision-making. The true magic lies in its capability to anticipate customer behavior and enable rapid content and campaign creation while providing actionable next steps in real-time.

With Cordial AI, marketers can execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions. New Cordial AI features include: 

• Generative: Speed up the production process and fuel creativity with AI-generated subject lines and content across channels. Customize content tone and length with the click of a button for endless options. 
• Predictive: Optimize user experiences via machine learning-based behavioral predictions and customer propensity. Cordial AI identifies preferred channels, predicts buying habits and recommends products, enabling brands to mitigate churn and build audiences.
• Prescriptive: AI-driven insights surface next-best actions for customers, highlight missed opportunities in campaign strategies and suggest messaging experiments to improve marketing effectiveness.

“AI is a platform shift and will revolutionize every aspect of our world, including marketing,” said Matt Howland, chief product and engineering officer at Cordial. “This release is only the beginning. As we progress along our robust AI roadmap, we aim to empower marketers with a better understanding of their customers and the tools to adapt and deliver true personalized 1:1 marketing journeys with great scale and efficiency.”

Powering Cordial AI is the company’s rich, flexible data platform. Architected for endless flexibility, Cordial empowers brands to unify and transform data from any source. And unlike a “one size fits all” approach, Cordial AI adapts to fit unique use cases and model tuning, ensuring personalized intelligence via zero- and first-party data.

Through its powerful data solution and advanced AI capabilities, Cordial helps brands achieve greater marketing efficiency by focusing on doing more with less. Brands can fully automate their marketing strategies in a single platform and deliver high-conversion, multi-channel messages, driving customer engagement and revenue growth.  

Cordial’s advanced AI analyzes customer behavior, preferences and attributes in real-time, enabling the technology to continuously evolve with business needs. Users can unlock new opportunities across channels, as Cordial AI helps build audiences, anticipate and mitigate churn and spark creative content, predict customer behavior and identify messaging opportunities across email, SMS and mobile. With Cordial’s AI-driven platform at the heart of brand strategy, marketers can deftly command millions of user interactions.

 For more information about Cordial AI, visit cordial.com/ai. 

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SAN DIEGO — July 11, 2023 — Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, has launched an identity resolution solution, Identity+, to equip marketers with the ability to identify anonymous browsers across devices by matching them with a known customer profile. Once connected to a profile, marketers can leverage enriched data for more effective targeting, increased personalization and improved ROI. 

Upwards of 98% of visitors to websites are anonymous, leaving a significant portion of potential customers on the table for marketers. ID graphs enable marketers to process connecting identifiers from multiple platforms, channels and devices and match them to a single customer profile. This insight offers marketers the opportunity to deliver highly personalized messages while improving customer experiences. Now, with Identity+, users can leverage Cordial’s ID Graph to take that a step further and identify anonymous users visiting the company’s site. With Identity+, Cordial customers seamlessly experience identity resolution, reporting, attribution and automated messaging with the power of data management and marketing execution across channels — all on one platform. 

When an unidentified user visits a website, Identity+ will search for the user’s browserID on Cordial’s ID Graph network. If that user is known to Cordial, that contact will be marked by the ID Graph, and a brand will gain information about that potential customer to create a more personalized, effective buying journey. If a customer is not identified by zero-party data or the ID Graph, the session information will be stored for 30 days connected to that specific anonymous user. If, within the 30-day window, Identity+ does identify the user, all previously anonymous activity will be retroactively applied to the newly known profile. On average, clients using Cordial’s Identity+ solution have seen a 20-30% lift in identified contacts turning what would’ve just been traffic numbers for a website into a customizable sales opportunity. 

“Customers use more channels than ever before when interacting with a brand to make a purchase,“ said Matt Howland, chief product and engineering officer at Cordial. “A user may utilize an app one day but shop on their laptop without logging in the next. These behaviors mean marketers miss key opportunities to personalize contact. Identity+ is a powerful tool to create more complete customer profiles at scale, enhancing customers’ shopping experiences while deepening connections.”

With common identifiers used by ID Graphs including email addresses, cookies, PII, customer IDs, and other data points, rights to privacy remain paramount to Cordial. Identity+ adheres to the company’s high compliance standards regarding email (GDPR, CPRA) and SMS policies (TCPA), ensuring the platform will never forcibly opt-in users to any channel without explicit consent. The tool focuses on authentic, desired communication through highly personalized interactions that lead customers to the products they want and need more effectively.

For more information about the Identity+, check out this post on enhancing your first-party data.

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SAN DIEGO — January 24, 2023 — Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, announced that it has partnered with Snowflake, the Data Cloud company, to list its data offering on Snowflake Marketplace. The new offering will allow joint customers to unify their data and unlock its potential by making it available across their entire business ecosystem.

Modern marketing requires agility, speed, and real-time data. Cordial and Snowflake are working together to give joint customers seamless access to rich customer data, enabling them to analyze engagement trends, monitor consumer behaviors, gauge performance, and unlock new insights about metrics driving their business forward. Additionally, data access can be extended bi-directionally, allowing customers to easily query and leverage data from Snowflake in the Cordial platform for improved message personalization and campaign outcomes. 

“Now more than ever, marketers and technology teams are looking to move faster together. Cordial and Snowflake are removing the barriers for these teams to move fast, trust their data, and iterate quickly in marketing with a customer-led approach,” said Jeremy Swift, CEO and co-founder of Cordial. “This integration makes traditional sharing methods obsolete, eliminating the need to move or copy data, rebuild schemas or manage data pipelines with traditional extract, transfer and load (ETL) solutions, which are costly and labor intensive. This means marketers can spend more time activating their data rather than managing it.”

Cordial’s robust data architecture collects and uses dynamic data sets, including contact attributes, cart items, product catalogs, purchase activity, and digital behaviors. Joint customers can now leverage Snowflake’s data engineering, storage, sharing, and governance, to have unparalleled access and security to this powerful data across their entire team with turn-key setup and maintenance.

“Our partnership with Cordial will enable our joint customers to benefit from real-time, first-party data that has proved invaluable for marketers today,” said Kieran Kennedy, Head of Snowflake Marketplace. “We look forward to seeing this new offering reach more of our customers, helping them to continue maximizing their use of Snowflake’s Data Cloud.”

Additional benefits that differentiate the Cordial and Snowflake integration include:

• Immediate access to rich customer data refreshed multiple times per day.
• Increased flexibility by offering standard or custom secure views of shared data based on specific needs.
• Improved access to retroactive customer data when a secure share is provisioned.

“Cordial’s Snowflake Marketplace offering has given us a more seamless way of accessing and analyzing our data. Sharing data that used to take hours, now only takes a few minutes to complete,” said Hyrum Ward, Manager of Data Engineering at Purple. “All our valuable first-party data from Cordial is now instantly available and queryable alongside our hundreds of other data sources in Snowflake, so we can easily marry up a variety of data points to gain new insights about our business.”

For more information on Cordial’s integration with Snowflake Collaboration Technology, visit www.cordial.com/partners/snowflake/. 

Snowflake Marketplace is powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allowing companies to find, try, and buy the data and applications needed to innovate for their business. Snowflake Marketplace simplifies discovery, access, and the commercialization of data and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. Learn more about Snowflake Marketplace and how to find, try, and buy the data, data services, and applications needed to innovate for your business.

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Architect empowers brands with unrivaled ability to use new sources of data and machine learning to dynamically create and deploy personalized marketing communications.

Today, we’re announcing the mass market release of Architect, a major enhancement to our data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry’s most advanced predictive models for customer engagement.

“We built Architect because we wanted to give marketers an ability to connect with their customers using a level of personalization that was previously impossible, and Architect can do in seconds what no other cross-channel marketing platform can,” said Jeremy Swift, co-founder and chief executive officer, Cordial. “In today’s increasingly competitive landscape, one-size-fits all approaches no longer work for savvy marketers. By unifying and transforming data and letting marketers build custom models tailored to their unique business needs, our clients are seeing markedly improved results and are benefiting from the ability to connect with each customer in infinitely more meaningful and valuable ways.”

Marketers who had beta access to Architect documented impressive results: As reported in Cordial’s recently released Cross-Channel Marketing Study, on average the company’s advanced data models drive more than 2x higher revenue per message (RPM) across email, SMS/MMS, push notifications, mobile app, and other digital marketing channels, and 3x improvement in RPM for triggered marketing messages.

“Architect is an exciting upgrade to Cordial’s already impressive data platform capabilities that has already made a tremendous impact on our campaigns,” said Hailey Pettit, senior marketing lifecycle manager at Nurx. “Not only are we able to execute smarter campaigns faster, but we’re also creating even better customer experiences in the process.”

Key features of Architect include:

• Flexible data architecture. Using Cordial’s native extract, transform, and load (“ETL”) technology, marketers can fully automate the process of importing their customer data into Cordial—often from myriad sources comprising disparate data structures and schemas. They can in turn far more rapidly streamline the data, deterministically link it to individual customer records, and make sense of it on their own, without requiring IT involvement or support.
• More actionable data in one platform. Unlike other platforms which only store data for a limited period of time (i.e. typically only the most recent 30 to 60 days’ worth of customer data are retained), Architect lets marketers import, transform and enrich unlimited customer history and 18 months of event data, in order to unify the most robust and accurate view of each customer, and build unique models on the Cordial platform for engaging customers based on their specific needs.
• Predictive models that are customizable for each client. Marketers can take advantage of Architect’s advanced predictive models for everything from churn propensity, to product affinity, to lifetime value and customer engagement scores, but can also easily build custom models (and marketing automation triggers) based on their own unique business needs, rules, and inputs, specific to their business or even external factors such as real-time supply chain data.

“Architect makes the Cordial platform truly, completely customizable — if you dream it, you can build it,” said Scott Eckman, general manager of e-commerce and vice president of marketing at Rockler Companies, Inc. “There seems to be no limit on what contact-level data you can put in the platform and then leverage for triggers, personalization, or segmentation in emails or other messages.”

Today’s mass market debut of Architect comes on the heels of a string of recent major product announcements for Cordial, including being named as the first and only cross-channel marketing technology platform to be made available in the Digital Customer Experience category in the Amazon Web Services Marketplace.

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