SAN DIEGO — August 5, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.

• Get instant, form-free access to discover why Cordial was named a Strong Performer at cordial.com/forrester-wave-report-2024

“Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you’re wrestling with outdated platforms, trying to make disparate tools work together, you’re losing valuable time,” said Jeremy Swift, CEO and co-founder of Cordial. “At Cordial, we’re giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers. We’re setting a new standard with visionary AI capabilities, unmatched data flexibility and exceptional service that empower our customers to send better messages and deliver better business results.”

Marketing success hinges on a deep understanding of the customer, the business and the nuances of every interaction. Cordial’s uniquely designed platform goes beyond traditional offerings, integrating cutting-edge AI, cohesive cross-channel capabilities and unparalleled data flexibility. This innovative approach has empowered industry-leading brands to deliver significant outcomes, breaking free from the limitations imposed by legacy providers’ outdated systems. 

The Forrester Wave states that Cordial’s technology has “…improved its clients’ customer lifetime value by 50%,” and a reference customer called Cordial “a breath of fresh air to work with such a modern platform.”

Cordial received the highest score possible in six criteria:

• AI: Cordial’s AI capabilities drive marketer productivity and value beyond content, ultimately delivering business results. The report says, “Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content.”
• Vision: Cordial’s forward-thinking vision consistently earns top marks, helping brands meet and anticipate their customers’ evolving needs.
• Legacy technology integration: The platform’s integration capabilities and built-in data transformations simplify connections with any source. “Customers love that Cordial integrates so easily with other technologies,” according to the report. 
• Agency services: Backed by industry-leading professional services and a customer-driven roadmap, Cordial’s full spectrum of support delivers exceptional value and strategic insights for its customers.
• Preference management: Cordial’s advanced data collection capabilities capture valuable first- and zero-party data through dynamic surveys and preference centers to create customized message experiences.
• Pricing flexibility and transparency: Cordial’s commitment to transparency and flexibility in pricing ensures a trustworthy partnership without hidden costs or surprises.

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SAN DIEGO — May 8, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.

• Learn more about Cordial’s spring product release at cordial.com/new-releases

As marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial’s latest releases directly address these pain points. With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation. Cordial’s new offerings bridge this gap.

“At Cordial, we understand the challenges of harmonizing innovation with operational realities,” said Matt Howland, chief product and engineering officer at Cordial. “Cordial’s latest releases offer unparalleled understanding through AI-driven actionable understanding, customer behavior predictions, and A More Human UX. The strategies and efficiencies in today’s Product Showcase demonstrate how Cordial’s industry-leading vision translates into tangible results for our clients.”

Cordial’s Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:

• Universal Connector: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.
• Programs: Maximize marketing performance by aligning strategies with core business KPIs in a repeatable, measurable way.
• Send Time Optimization: Boost engagement by delivering messages when customers are most receptive based on historical behaviors.  
• Category Propensity: Predict customers’ favored product categories to fuel targeted recommendations and offerings.
• Message Analysis: Gain AI-powered insights to further understand the message through automated modeling and labeling.
• Natural Language Audience Builder: Build precise audience segments using conversational language queries.

“The marketing world is shifting gears. Legacy providers are offering tools that hold marketers back, but we see limitless potential at Cordial — reflected in our rapid AI innovation and client success,” said Jeremy Swift, CEO and co-founder of Cordial. “We’ve built a future-proof platform that seamlessly integrates with the tools marketers love and replaces the ones they don’t. Cordial is leading the charge to help brands build genuine customer connections and drive significant growth.”

In March, Cordial released its roadmap for leveraging AI to drive a deeper understanding for brands. This strategic framework centers on three pillars: understanding the customer, understanding the message and understanding marketers. Cordial’s AI powers human understanding at scale, with a backbone of Cordial’s rich, flexible data platform to help marketers execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions.

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SAN DIEGO — March 18, 2024 — Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released its roadmap for leveraging AI to drive a deeper understanding for brands. Grounded in the latest tools and advancements, this approach will translate into sustainable revenue growth and long-lasting customer relationships for leading retailers and companies. 

• Learn more about Cordial’s robust AI strategy at understand.cordial.com

“At Cordial, we think the power of AI is so much more than generating generic content and bolted-on calls to generative models,” said Matt Howland, chief product and engineering officer at Cordial. “Our roadmap for maximizing AI’s value equips marketers on three fronts: gaining a clearer view of their customers, learning from and optimizing the messages they deliver, and understanding their own marketing goals to accomplish more. Harnessed effectively, AI is more than a suite of tools — it powers human understanding at scale.”

Marketing is rooted in data: accurate, actionable data about the customer, the business and the context of every conversation they share. Uniquely architected with a robust, flexible data platform to power real-time cross-channel messaging, Cordial has delivered results to brands that were previously constrained by legacy providers’ simplistic data offerings.  

If data is the foundation for radical customer understanding, AI is the fuel to drive marketing results.  

“Cordial is treating AI the right way by understanding the most relevant use cases and incorporating them directly into their platform. While other vendors usually tack on AI as one more way to amp up quantity without the promise of impact, Cordial’s vision provides a customer-led approach to elevate every element of the digital conversations,” said Jon Kosoff, chief digital officer of Tillys. “We believe that this approach — leading with a strategy of deep understanding — will drive sustainable growth for our business.”

Cordial’s strategy centers on three key pillars:

• Understanding the customer: All too often, messaging platforms take a one-sided approach, with brands doing all the talking and no listening. But effective listening should foster understanding — and action. Cordial uses AI to truly know customers, allowing brands to personalize conversations using predictive content, right-time and right-channel orchestration and dynamic frequency optimization.
• Understanding the message: By leveraging AI to gain deeper insight into why a message performs the way it does, Cordial enables each campaign to have greater success than the last. True understanding of the content and context of a message allows for not only scalable learnings, but predictions and prescriptions on the best messaging to drive results. Without this discernment, brands’ mass generation of content remains nothing more than endless A/B testing, lacking strategic value and making it increasingly difficult to iterate effectively and achieve long-term improvement. 
• Understanding marketers: Cordial believes that marketers didn’t choose their profession to spend countless hours navigating through complex SaaS platforms. With a More Human UX featuring natural language interfaces and synthetic teammates, Cordial AI better comprehends marketers’ objectives and makes quick work of data reports and orchestration of advanced functionality across the platform. This empowers marketers to focus on their craft. 

“Legacy marketing clouds are touting AI as a shiny object to distract from their outdated platforms,” said Jeremy Swift, CEO and co-founder of Cordial. “Their rushed AI tools overpromise and underdeliver with generic content lacking customer understanding. Far from innovating, they’re contributing to the noise. Cordial’s approach stays true to our purpose: using data as the fuel — and AI as the accelerator — to help brands craft deeply personal experiences that resonate with customers and drive real business results.”

Last September, Cordial released the foundational phase of Cordial AI. Building upon this foundation, Cordial has expanded its AI product suite, introducing new customer understanding tools that optimize the send time, channel and frequency based on individual behaviors; build complex audiences through natural language inputs; and enable virtual AI collaboration to streamline marketing tasks and program creation through natural language. Powered by Cordial’s rich, flexible data platform, this set of tools with generative, predictive and prescriptive AI capabilities helps marketers execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions.

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