SAN DIEGO — August 13, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, ranked among the top 500 software companies on the 2024 Inc. 5000, an annual list of the fastest-growing private companies in America.

Cordial’s placement on the Inc. 5000 list highlights the company’s continued growth over the past year. In addition to this recognition, Cordial was recently named a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024 report, receiving the highest scores possible in AI, Vision and Services criteria. The company continues to expand its customer base, onboarding countless large brands, including Realtor.com and PacSun. Cordial’s industry-disrupting vision and innovative product enhancements provide its clients with a deeper understanding of customer behavior, enabling them to deliver personalized, impactful, cross-channel experiences at scale.

“We’re incredibly proud to be recognized as one of the fastest-growing companies in the U.S. This achievement is a testament to the relentless efforts of our entire team, helping redistribute value back to brands and marketers,” said Jeremy Swift, CEO and co-founder of Cordial. “Our strong ranking in the software category underscores the critical importance of our forward-thinking platform. With cutting-edge AI, cohesive cross-channel orchestration capabilities and unparalleled data flexibility and data intelligence, we’re purposefully designed to support industry-leading brands that are ready to move beyond legacy marketing clouds and fragmented point solutions for a better alternative.”

The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate is 1,637 percent. This year’s Inc. 5000 companies have added 874,458 jobs to the economy over the past three years.

To learn more about how Cordial has helped leading brands transform their customer experiences, visit cordial.com. 

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About Cordial 

Cordial’s technology helps companies like L.L.Bean, Orveon Global and Boot Barn automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Cordial was named a Fastest-Growing Company in the 2022 and 2023 Deloitte Technology Fast 500 and won the Business Intelligence Group’s Best Places to Work award in 2023. Connect with Cordial at www.cordial.com. 

About Methodology 

Companies on the 2024 Inc. 5000 are ranked according to percentage revenue growth from 2020 to 2023. To qualify, companies must have been founded and generating revenue by March 31, 2020. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2023. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2020 is $100,000; the minimum for 2023 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. 

About Inc. 

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com. 

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SAN DIEGO — March 18, 2024 — Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released its roadmap for leveraging AI to drive a deeper understanding for brands. Grounded in the latest tools and advancements, this approach will translate into sustainable revenue growth and long-lasting customer relationships for leading retailers and companies. 

• Learn more about Cordial’s robust AI strategy at understand.cordial.com

“At Cordial, we think the power of AI is so much more than generating generic content and bolted-on calls to generative models,” said Matt Howland, chief product and engineering officer at Cordial. “Our roadmap for maximizing AI’s value equips marketers on three fronts: gaining a clearer view of their customers, learning from and optimizing the messages they deliver, and understanding their own marketing goals to accomplish more. Harnessed effectively, AI is more than a suite of tools — it powers human understanding at scale.”

Marketing is rooted in data: accurate, actionable data about the customer, the business and the context of every conversation they share. Uniquely architected with a robust, flexible data platform to power real-time cross-channel messaging, Cordial has delivered results to brands that were previously constrained by legacy providers’ simplistic data offerings.  

If data is the foundation for radical customer understanding, AI is the fuel to drive marketing results.  

“Cordial is treating AI the right way by understanding the most relevant use cases and incorporating them directly into their platform. While other vendors usually tack on AI as one more way to amp up quantity without the promise of impact, Cordial’s vision provides a customer-led approach to elevate every element of the digital conversations,” said Jon Kosoff, chief digital officer of Tillys. “We believe that this approach — leading with a strategy of deep understanding — will drive sustainable growth for our business.”

Cordial’s strategy centers on three key pillars:

• Understanding the customer: All too often, messaging platforms take a one-sided approach, with brands doing all the talking and no listening. But effective listening should foster understanding — and action. Cordial uses AI to truly know customers, allowing brands to personalize conversations using predictive content, right-time and right-channel orchestration and dynamic frequency optimization.
• Understanding the message: By leveraging AI to gain deeper insight into why a message performs the way it does, Cordial enables each campaign to have greater success than the last. True understanding of the content and context of a message allows for not only scalable learnings, but predictions and prescriptions on the best messaging to drive results. Without this discernment, brands’ mass generation of content remains nothing more than endless A/B testing, lacking strategic value and making it increasingly difficult to iterate effectively and achieve long-term improvement. 
• Understanding marketers: Cordial believes that marketers didn’t choose their profession to spend countless hours navigating through complex SaaS platforms. With a More Human UX featuring natural language interfaces and synthetic teammates, Cordial AI better comprehends marketers’ objectives and makes quick work of data reports and orchestration of advanced functionality across the platform. This empowers marketers to focus on their craft. 

“Legacy marketing clouds are touting AI as a shiny object to distract from their outdated platforms,” said Jeremy Swift, CEO and co-founder of Cordial. “Their rushed AI tools overpromise and underdeliver with generic content lacking customer understanding. Far from innovating, they’re contributing to the noise. Cordial’s approach stays true to our purpose: using data as the fuel — and AI as the accelerator — to help brands craft deeply personal experiences that resonate with customers and drive real business results.”

Last September, Cordial released the foundational phase of Cordial AI. Building upon this foundation, Cordial has expanded its AI product suite, introducing new customer understanding tools that optimize the send time, channel and frequency based on individual behaviors; build complex audiences through natural language inputs; and enable virtual AI collaboration to streamline marketing tasks and program creation through natural language. Powered by Cordial’s rich, flexible data platform, this set of tools with generative, predictive and prescriptive AI capabilities helps marketers execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions.

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the only true marketing platform that empowers brands to fully automate their marketing strategies, today announces the launch of its strategic advisory board. This collection of industry leaders from PacSun, eBay, Gap, Solo, Minted, and more will advise Cordial executives on how best to capitalize on growth opportunities and tackle emerging challenges. These advisors will lend their unparalleled expertise to elevate Cordial as the market leader for delivering highly personalized and unified cross-channel campaigns, enabling brands to maximize customer engagement and drive measurable revenue growth.

With its focus on rapid innovation in marketing automation and robust first-party data collection and activation capabilities, Cordial is more impactful than ever for marketers seeking to engage and retain customers. 2023 was a massive growth year for the company, further cementing Cordial’s position at the forefront of the martech landscape. To accelerate this momentum, Cordial has assembled a powerhouse strategic advisory board. Each member brings unique insights and experience from key industries such as news, retail and business consulting. The board will be instrumental in guiding Cordial’s continued growth and industry leadership by advising product strategy, enabling growth and brand awareness and participating in market-facing events to drive demand for Cordial’s platform.

Some of the current members include:

• Mike Relich, former board member and Co-CEO at PacSun.
• Rachel Frederick, GM at Sur La Table / former Head of Digital & Ops at Gap.
• Elaine Rubin, Board member Destination XL / founder & president of Digital Prophets Network.
• Jenna Flateman Posner, CDO at Solo Brands / former CDO at Snipes.
• Sarah Veit Wallis, COO at Minted / former SVP GM at Gap & Old Navy.

“Over the past year of growth, we’ve brought together brilliant strategic thinkers and business leaders to help us solidify our position as the undisputed market leader in the customer engagement category,” said Jeremy Swift, CEO and co-founder of Cordial. “This group will be instrumental in guiding Cordial’s technology vision and extensive services offering to be the best in delivering unmatched outcomes for our customers now, and in the future. I’m confident that their counsel will propel Cordial to new heights through our best-in-class service and AI-forward technology.”

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Comparably chooses to honor organizations based on sentiment feedback from current employees who anonymously rate their employers. The final data set includes 20 million ratings across 70,000 companies. Comparably, now a ZoomInfo company, is a leading workplace culture and corporate brand reputation platform. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories — based on gender, ethnicity, age, experience, industry, location and education — it’s one of the most used SaaS platforms for employer branding and a trusted third party site for workplace culture and compensation.

Swift founded Cordial nearly a decade ago and continues to lead the brand as CEO, ranking 48th in the Best CEO category for companies with 500 employees or fewer. Additionally, Cordial placed 33rd in Best Company Culture and 31st in Best Company for Women. 

These recognitions mark the most recent accolades in Cordial’s momentous year. In November, for the second consecutive year, Cordial’s 225% revenue growth led to its ranking on the Deloitte Technology Fast 500. Earlier this year, Cordial unveiled the first part of its AI roadmap — new generative, predictive and prescriptive AI solutions transforming how marketers approach their work. Additionally, the company signed several key enterprise customers and added talented and experienced new C-suite and executive members. 

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SAN DIEGO, Nov. 8, 2023 — Cordial, the only true marketing platform that empowers brands to fully automate their marketing strategies, today, for the second consecutive year, announced it has ranked on the Deloitte Technology Fast 500, a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 29th year. Cordial grew 225% during this period. Within the software & services category, Cordial ranked 293rd.

Cordial’s chief executive officer, Jeremy Swift, credits the company’s continued speed of innovation with releases of intelligent products like Cordial AI and Identity+, along with a focus on customized global services, as the leading factors in the company’s revenue growth. 

“Marketing clouds have hit a point of stagnation, leaving marketers to augment their tech stacks with multiple point solutions. Our focus on innovation has been the driving factor to our success in helping brands deliver outsized results. We are leading the way with our AI-driven, comprehensive marketing platform that simplifies complex processes, boosts revenue and increases personalized reach,” said Swift. “Combining innovative tools with our world-class focus on customer care has led to a record-breaking year for Cordial.”

Earlier this year, Cordial unveiled the first part of its AI roadmap that will transform how marketers approach their work. To improve creativity, customer experiences and strategic decision-making, Cordial released its new generative, predictive and prescriptive AI capabilities. These products are the first of many to come in the year ahead and have helped secure several new enterprise-level customers. 

Cordial previously ranked 398th as a Technology Fast 500 award winner for 2022, marking significant growth for the company two years in a row. Future-thinking brands like PacSun, JOANN, and Orveon Global (including bareMinerals, BUXOM, and Laura Mercier) trust Cordial to increase their customer engagement and revenue growth.

For more information, visit www.cordial.com. 

About the 2023 Deloitte Technology Fast 500

Now in its 29th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2019 to 2022.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Cordial

Cordial is the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages for leading brands. Future-thinking brands such as Revolve, L.L.Bean, and Adore Me choose Cordial to deliver high-conversion messages—across email, SMS, mobile app, social media, direct mail, and more—that drive record-breaking customer engagement and revenue growth. Cordial was named a Fastest-Growing Company in the 2022 & 2023 Deloitte Technology Fast 500, and won Business Intelligence Group’s Best Places to Work award in 2023. Connect with us at www.cordial.com. 

About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters by creating trust and confidence in a more equitable society. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s approximately 457,000 people worldwide connect for impact at www.deloitte.com.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

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SAN DIEGO — Oct. 31, 2023 — With an innovative AI roadmap, a growing roster of blue-chip companies and a significant demonstration of its competitive advantage, Cordial raised the bar in 2023, charting a course to transform the future of marketing.

The only true marketing platform that empowers brands to fully automate their marketing strategies, Cordial delivered 369% ROI to customers, reducing costs, improving efficiency and boosting revenue, according to a Forrester Total Economic Impact Study.

“Our unparalleled accomplishments in 2023 make one thing clear: We’re meeting the moment for marketers,” said Jeremy Swift, CEO and co-founder of Cordial. “While legacy marketing clouds have failed to innovate — requiring expensive add-ons for essentials like personalization, email triggers, SMS, testing and identity resolution — our comprehensive, AI-enabled platform consolidates these critical capabilities, reducing complexity and costs and lifting revenue. And we’re not slowing down. For Cordial and the ambitious clients we serve, the best is yet to come.”

With a focus on customized global services and a platform designed to help brands communicate in personal, intelligent ways, Cordial signed several key enterprise customers in 2023. Kahala Brands (Coldstone Creamery, Baja Fresh, sweetFrog, Planet Smoothie, Blimpie Sub Shop, and more), Church’s Texas Chicken, Coldwater Creek, Getaway House and PacSun, among others, now deploy Cordial as their trusted cross-channel marketing platform. 

And to help manage this significant customer growth, Amy Jerusalmi joins Cordial as chief customer officer. With more than 20 years of experience working for world-class brands such as Quattro Wireless, Apple, SessionM (a Mastercard company) and Reachdesk, Amy has grown and scaled teams across customer success and support, professional services, managed services and implementations. Jerusalmi brings big-name credentials and a unique vision of how product and customer teams can collaborate to achieve a winning balance of company goals and client needs. 

Additionally, with more than 30 years of go-to-market (GTM) strategy and execution experience with leading organizations like Contentsquare, Percolate and Tibco, Matt Elders joined Cordial earlier this year as executive vice president of revenue. With expertise in building and leading world-class revenue teams, Elders has a proven track record of driving exceptional results for global software and services companies.

With AI innovations expected to boost global marketing revenues to $107.4 billion by 2028,  AI-led tools will be essential for company growth moving forward. Cordial is leading the way, launching Cordial AI and setting out a roadmap for future releases that will continue to advance the AI and ML capabilities of the platform over the next several years. Product updates in 2023 included:

• Cordial AI: A new set of tools providing marketers with generative, predictive and prescriptive artificial intelligence capabilities to help marketers improve strategic decision-making, brand creativity and the customer experience. This is the first of many AI updates in the making for the company.
• Identity+: Customers can now seamlessly experience identity resolution, reporting, attribution and automated messaging with the power of data management and marketing execution across channels — all on one platform.
• Snowflake Integration and Partnership: Cordial now lists its data offering on Snowflake’s Marketplace, allowing joint customers to unify their first-party data and unlock its potential by making it available across their entire business ecosystem through bi-directional data sharing.

“At the heart of our incredible journey, it’s our people who shine and our culture focused on the well-being, development, and overall experience that genuinely sets us apart and fuels our success. From winning over prominent new clients to fostering a world-class culture, our teams have truly outdone themselves this year,” said Cheryl Horner, director, people and culture. “Starting with our executive leadership and extending to our newest hires, we’re united by a common vision — to inspire meaningful connections — both within our dedicated team and externally with our valued clients.”

For more information on these new integrations, visit www.cordial.com. 

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