SAN DIEGO — August 13, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, ranked among the top 500 software companies on the 2024 Inc. 5000, an annual list of the fastest-growing private companies in America.

Cordial’s placement on the Inc. 5000 list highlights the company’s continued growth over the past year. In addition to this recognition, Cordial was recently named a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024 report, receiving the highest scores possible in AI, Vision and Services criteria. The company continues to expand its customer base, onboarding countless large brands, including Realtor.com and PacSun. Cordial’s industry-disrupting vision and innovative product enhancements provide its clients with a deeper understanding of customer behavior, enabling them to deliver personalized, impactful, cross-channel experiences at scale.

“We’re incredibly proud to be recognized as one of the fastest-growing companies in the U.S. This achievement is a testament to the relentless efforts of our entire team, helping redistribute value back to brands and marketers,” said Jeremy Swift, CEO and co-founder of Cordial. “Our strong ranking in the software category underscores the critical importance of our forward-thinking platform. With cutting-edge AI, cohesive cross-channel orchestration capabilities and unparalleled data flexibility and data intelligence, we’re purposefully designed to support industry-leading brands that are ready to move beyond legacy marketing clouds and fragmented point solutions for a better alternative.”

The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate is 1,637 percent. This year’s Inc. 5000 companies have added 874,458 jobs to the economy over the past three years.

To learn more about how Cordial has helped leading brands transform their customer experiences, visit cordial.com. 

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About Cordial 

Cordial’s technology helps companies like L.L.Bean, Orveon Global and Boot Barn automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Cordial was named a Fastest-Growing Company in the 2022 and 2023 Deloitte Technology Fast 500 and won the Business Intelligence Group’s Best Places to Work award in 2023. Connect with Cordial at www.cordial.com. 

About Methodology 

Companies on the 2024 Inc. 5000 are ranked according to percentage revenue growth from 2020 to 2023. To qualify, companies must have been founded and generating revenue by March 31, 2020. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2023. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2020 is $100,000; the minimum for 2023 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. 

About Inc. 

Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com. 

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SAN DIEGO — August 5, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like L.L.Bean, PacSun and REVOLVE, has been recognized as a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Cordial received the highest possible scores in six criteria: AI, vision, legacy technology integration, agency services, preference management, and pricing flexibility and transparency.

• Get instant, form-free access to discover why Cordial was named a Strong Performer at cordial.com/forrester-wave-report-2024

“Marketing moves fast. Campaigns need to be agile and personalized, data needs to flow seamlessly, and marketers need to be able to act quickly on insights. But when you’re wrestling with outdated platforms, trying to make disparate tools work together, you’re losing valuable time,” said Jeremy Swift, CEO and co-founder of Cordial. “At Cordial, we’re giving marketers back the time they need to focus on strategy, creativity and truly connecting with their customers. We’re setting a new standard with visionary AI capabilities, unmatched data flexibility and exceptional service that empower our customers to send better messages and deliver better business results.”

Marketing success hinges on a deep understanding of the customer, the business and the nuances of every interaction. Cordial’s uniquely designed platform goes beyond traditional offerings, integrating cutting-edge AI, cohesive cross-channel capabilities and unparalleled data flexibility. This innovative approach has empowered industry-leading brands to deliver significant outcomes, breaking free from the limitations imposed by legacy providers’ outdated systems. 

The Forrester Wave states that Cordial’s technology has “…improved its clients’ customer lifetime value by 50%,” and a reference customer called Cordial “a breath of fresh air to work with such a modern platform.”

Cordial received the highest score possible in six criteria:

• AI: Cordial’s AI capabilities drive marketer productivity and value beyond content, ultimately delivering business results. The report says, “Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content.”
• Vision: Cordial’s forward-thinking vision consistently earns top marks, helping brands meet and anticipate their customers’ evolving needs.
• Legacy technology integration: The platform’s integration capabilities and built-in data transformations simplify connections with any source. “Customers love that Cordial integrates so easily with other technologies,” according to the report. 
• Agency services: Backed by industry-leading professional services and a customer-driven roadmap, Cordial’s full spectrum of support delivers exceptional value and strategic insights for its customers.
• Preference management: Cordial’s advanced data collection capabilities capture valuable first- and zero-party data through dynamic surveys and preference centers to create customized message experiences.
• Pricing flexibility and transparency: Cordial’s commitment to transparency and flexibility in pricing ensures a trustworthy partnership without hidden costs or surprises.

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SAN DIEGO — May 8, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing integration, optimize strategies based on business KPIs and leverage AI for customer understanding. These innovations empower marketers to enhance customer connections and improve efficiency and productivity.

• Learn more about Cordial’s spring product release at cordial.com/new-releases

As marketers grapple with increasingly complex tech stacks and AI adoption hurdles, Cordial’s latest releases directly address these pain points. With Enterprise organizations using 16 martech platforms and marketers growing increasingly fatigued by AI not delivering on its promise, brands require solutions that streamline connectivity and innovation. Cordial’s new offerings bridge this gap.

“At Cordial, we understand the challenges of harmonizing innovation with operational realities,” said Matt Howland, chief product and engineering officer at Cordial. “Cordial’s latest releases offer unparalleled understanding through AI-driven actionable understanding, customer behavior predictions, and A More Human UX. The strategies and efficiencies in today’s Product Showcase demonstrate how Cordial’s industry-leading vision translates into tangible results for our clients.”

Cordial’s Product Showcase includes enhancements to accelerate connectivity and marketing campaign success:

• Universal Connector: Simplify integration between Cordial and third-party applications with bi-directional, real-time data streams.
• Programs: Maximize marketing performance by aligning strategies with core business KPIs in a repeatable, measurable way.
• Send Time Optimization: Boost engagement by delivering messages when customers are most receptive based on historical behaviors.  
• Category Propensity: Predict customers’ favored product categories to fuel targeted recommendations and offerings.
• Message Analysis: Gain AI-powered insights to further understand the message through automated modeling and labeling.
• Natural Language Audience Builder: Build precise audience segments using conversational language queries.

“The marketing world is shifting gears. Legacy providers are offering tools that hold marketers back, but we see limitless potential at Cordial — reflected in our rapid AI innovation and client success,” said Jeremy Swift, CEO and co-founder of Cordial. “We’ve built a future-proof platform that seamlessly integrates with the tools marketers love and replaces the ones they don’t. Cordial is leading the charge to help brands build genuine customer connections and drive significant growth.”

In March, Cordial released its roadmap for leveraging AI to drive a deeper understanding for brands. This strategic framework centers on three pillars: understanding the customer, understanding the message and understanding marketers. Cordial’s AI powers human understanding at scale, with a backbone of Cordial’s rich, flexible data platform to help marketers execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions.

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Nearly 80% of brands believe CX is a key competitive differentiator, with 83% of executives feeling unimproved CX presents them with considerable revenue and market share risks. With Cordial’s platform, brands can achieve significant ROI, improve marketing and CX efforts through its unified, cross-channel orchestration, automated marketing strategies, data flexibility, user friendliness and hands-on customer support. More specifically, the Forrester Total Economic Impact study found Cordial delivered 369% ROI, and clients saw $8.79M in total benefits over three years. 

“Large, sophisticated brands, such as Realtor.com®, have complex data, personalization and orchestration needs, especially in today’s marketing and customer experience climate,” said Jeremy Swift, CEO of Cordial. “We are proud to help Realtor.com® leverage real-time data for automated, personalized messaging at an unlimited scale, and drive better customer experiences.” 

Cordial’s advancements in the AI space will also allow customers to execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions. Cordial released its roadmap for leveraging AI to drive a deeper understanding for brands — centered on three key pillars, understanding the customer, the message and the marketer — in March 2024. 

Cordial surpasses the competition with its ability to turn unorganized, siloed data structures into fully orchestrated, personalized, high-ROI experiences, as well as its cutting-edge AI capabilities and its proven record of significantly simplifying martech stacks. To complement this cutting-edge technology, Cordial offers an unparalleled customer service experience, ensuring a seamless transition for its customers.  

“Since the beginning of our transition process, Cordial has showcased the exceptional firepower of its platform for a brand of our size and its excellent service team, which got us up and running quickly and efficiently,” said Jenna Klebanoff, VP of marketing at Realtor.com®. “Cordial’s ability to help us optimize our messaging will enable us to deliver high-quality, personalized touchpoints to our consumers at the right moment.”

This is the latest announcement showcasing Cordial’s growth and position as a leader in the martech space. In November, for the second consecutive year, Cordial’s 225% revenue growth led to its ranking on the Deloitte Technology Fast 500, and in December, Cordial was recognized by the Comparably Awards in three categories: Best CEO, Best Company Culture and Best Company for Women.

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SAN DIEGO — March 18, 2024 — Cordial, the leading marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released its roadmap for leveraging AI to drive a deeper understanding for brands. Grounded in the latest tools and advancements, this approach will translate into sustainable revenue growth and long-lasting customer relationships for leading retailers and companies. 

• Learn more about Cordial’s robust AI strategy at understand.cordial.com

“At Cordial, we think the power of AI is so much more than generating generic content and bolted-on calls to generative models,” said Matt Howland, chief product and engineering officer at Cordial. “Our roadmap for maximizing AI’s value equips marketers on three fronts: gaining a clearer view of their customers, learning from and optimizing the messages they deliver, and understanding their own marketing goals to accomplish more. Harnessed effectively, AI is more than a suite of tools — it powers human understanding at scale.”

Marketing is rooted in data: accurate, actionable data about the customer, the business and the context of every conversation they share. Uniquely architected with a robust, flexible data platform to power real-time cross-channel messaging, Cordial has delivered results to brands that were previously constrained by legacy providers’ simplistic data offerings.  

If data is the foundation for radical customer understanding, AI is the fuel to drive marketing results.  

“Cordial is treating AI the right way by understanding the most relevant use cases and incorporating them directly into their platform. While other vendors usually tack on AI as one more way to amp up quantity without the promise of impact, Cordial’s vision provides a customer-led approach to elevate every element of the digital conversations,” said Jon Kosoff, chief digital officer of Tillys. “We believe that this approach — leading with a strategy of deep understanding — will drive sustainable growth for our business.”

Cordial’s strategy centers on three key pillars:

• Understanding the customer: All too often, messaging platforms take a one-sided approach, with brands doing all the talking and no listening. But effective listening should foster understanding — and action. Cordial uses AI to truly know customers, allowing brands to personalize conversations using predictive content, right-time and right-channel orchestration and dynamic frequency optimization.
• Understanding the message: By leveraging AI to gain deeper insight into why a message performs the way it does, Cordial enables each campaign to have greater success than the last. True understanding of the content and context of a message allows for not only scalable learnings, but predictions and prescriptions on the best messaging to drive results. Without this discernment, brands’ mass generation of content remains nothing more than endless A/B testing, lacking strategic value and making it increasingly difficult to iterate effectively and achieve long-term improvement. 
• Understanding marketers: Cordial believes that marketers didn’t choose their profession to spend countless hours navigating through complex SaaS platforms. With a More Human UX featuring natural language interfaces and synthetic teammates, Cordial AI better comprehends marketers’ objectives and makes quick work of data reports and orchestration of advanced functionality across the platform. This empowers marketers to focus on their craft. 

“Legacy marketing clouds are touting AI as a shiny object to distract from their outdated platforms,” said Jeremy Swift, CEO and co-founder of Cordial. “Their rushed AI tools overpromise and underdeliver with generic content lacking customer understanding. Far from innovating, they’re contributing to the noise. Cordial’s approach stays true to our purpose: using data as the fuel — and AI as the accelerator — to help brands craft deeply personal experiences that resonate with customers and drive real business results.”

Last September, Cordial released the foundational phase of Cordial AI. Building upon this foundation, Cordial has expanded its AI product suite, introducing new customer understanding tools that optimize the send time, channel and frequency based on individual behaviors; build complex audiences through natural language inputs; and enable virtual AI collaboration to streamline marketing tasks and program creation through natural language. Powered by Cordial’s rich, flexible data platform, this set of tools with generative, predictive and prescriptive AI capabilities helps marketers execute strategies faster, anticipate their customers’ every move and make more adaptive, better-informed decisions.

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Leading retail data platform provider SoundCommerce today announced a new partnership with Cordial, the marketing platform that powers billions of high-conversion email, SMS, and mobile app messages based on data. PacSun is the first consumer brand to take advantage of the new partnership, launching on Cordial with SoundCommerce data in less than 90 days.

By leveraging SoundCommerce’s actionable data insights alongside Cordial’s personalized messaging solutions, retail brands can now provide real-time, data-driven interactions that foster customer loyalty and maximize revenue opportunities. The collaboration seamlessly integrates SoundCommerce’s intelligent data pipeline, retail data models and business intelligence insights with Cordial’s dynamic customer engagement capabilities, empowering brands and retailers to optimize operations and deliver exceptional experiences across all customer touchpoints. 

The new partnership directly enables PacSun CIO-CDO Shirley Gao’s data enablement vision for the lifestyle brand.

“Ensuring an exceptional unified commerce experience across brick-and-mortar stores, eCommerce, and Social Commerce channels is essential for serving our valued customers,” said Gao. “The collaborative efforts of SoundCommerce and Cordial align with PacSun’s technology strategy, promising to unlock extraordinary potential and deliver exceptional customer experiences.”

SoundCommerce gives omnichannel brands the edge by making retail data useful and actionable across marketing, merchandising, and operations. The platform enables brands to easily ingest and transform data from SaaS and on-premise software applications, streaming data in cloud data warehouses like Snowflake and Google BigQuery. Building on SoundCommerce modeled data, Cordial segmentation dictionaries support easy audience building and multi-channel automation programs. Leveraging SoundCommerce data and models within Cordial, retailers can trigger orchestrations and build targeted messaging campaigns and curated product recommendations customized to each individual shopper.

“The SoundCommerce-Cordial partnership makes it easy for brands to activate rich SoundCommerce data to target and engage shoppers — through higher performing campaigns and better onsite shopper experiences,” said SoundCommerce Founder and CEO Eric Best. “At SoundCommerce, we productize data infrastructure and engineering to make it faster and easier for brands to focus on those marketing and sales channels, products and merchandising offers, and shoppers and segments that drive profitable growth.”

“Brands are looking to move faster and work smarter to unlock amazing customer experiences,” said Jeremy Swift, Co-Founder and CEO of Cordial. “Cordial’s partnership with SoundCommerce removes technical barriers across the retail organization to enable better, faster business insights and marketing activation. Brands must be able to trust their data to create timely, personalized customer journeys. Cordial’s AI equips ambitious brands with the tools they need to not just meet but exceed customer expectations, driving revenue growth and cementing their position as industry leaders.”

Retail brands can activate SoundCommerce retail data within Cordial starting today. Learn more about the integrated solution and discuss with the team here.

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the only true marketing platform that empowers brands to fully automate their marketing strategies, today announces the launch of its strategic advisory board. This collection of industry leaders from PacSun, eBay, Gap, Solo, Minted, and more will advise Cordial executives on how best to capitalize on growth opportunities and tackle emerging challenges. These advisors will lend their unparalleled expertise to elevate Cordial as the market leader for delivering highly personalized and unified cross-channel campaigns, enabling brands to maximize customer engagement and drive measurable revenue growth.

With its focus on rapid innovation in marketing automation and robust first-party data collection and activation capabilities, Cordial is more impactful than ever for marketers seeking to engage and retain customers. 2023 was a massive growth year for the company, further cementing Cordial’s position at the forefront of the martech landscape. To accelerate this momentum, Cordial has assembled a powerhouse strategic advisory board. Each member brings unique insights and experience from key industries such as news, retail and business consulting. The board will be instrumental in guiding Cordial’s continued growth and industry leadership by advising product strategy, enabling growth and brand awareness and participating in market-facing events to drive demand for Cordial’s platform.

Some of the current members include:

• Mike Relich, former board member and Co-CEO at PacSun.
• Rachel Frederick, GM at Sur La Table / former Head of Digital & Ops at Gap.
• Elaine Rubin, Board member Destination XL / founder & president of Digital Prophets Network.
• Jenna Flateman Posner, CDO at Solo Brands / former CDO at Snipes.
• Sarah Veit Wallis, COO at Minted / former SVP GM at Gap & Old Navy.

“Over the past year of growth, we’ve brought together brilliant strategic thinkers and business leaders to help us solidify our position as the undisputed market leader in the customer engagement category,” said Jeremy Swift, CEO and co-founder of Cordial. “This group will be instrumental in guiding Cordial’s technology vision and extensive services offering to be the best in delivering unmatched outcomes for our customers now, and in the future. I’m confident that their counsel will propel Cordial to new heights through our best-in-class service and AI-forward technology.”

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